Chris Smith has been in the ERP world for over 20 years with 10+ years as the Managing Director of PKF Smith Cooper Systems. His knowledge spans various sectors of the Sage eco-system. From in-depth knowledge of the full Sage product portfolio, its range of third-party add ons and competitors, to extensive industry awareness and understanding. Chris is one of the most recognised and respected leaders in the Sage Channel.

Richard Brewster is a Sage 200, Reporting and Manufacturing systems specialist with over 25 years of experience. His unique blend of accounting expertise, decades of Sage experience and close relationship with Sage UKI, makes him a trusted advisor for businesses seeking to maximise their systems. Skilled at solving complex challenges and helping clients unlock the full potential of their software, Richard is one of the most recognised and respected leaders in the Sage Channel.

Craig Taylor is an expert ERP Consultant with over 20 years of experience, specialising in Sage 200 since its early Sage MMS days. With deep accountancy knowledge, he has delivered hundreds of successful ERP projects across sectors including manufacturing, agriculture, and education. Craig’s expertise spans the full project lifecycle (scoping, installation, training, data migration, and project management) alongside knowledge of third-party solutions like Draycir and Sicon. Known for his customer-focused approach, Craig values empathy and planning as the cornerstones of effective implementation and long-term client success.

Victoria joined PKF Smith Cooper Systems over 11 years ago starting as a Trainee Support Consultant. With a background in mathematics, a strong grasp of development processes, and natural problem-solving skills, Victoria progressed through leadership roles to become Client Services Director in 2023. Her vast understanding of Sage, combined with hands-on experience across support, development, and client engagement, makes her a key figure in shaping customer success strategies. Victoria’s role spans multiple departments, where she drives innovation in training, support materials, and client services offerings.

Vanessa Watson holds over 25 years of experience in the Sage software ecosystem which brings many positive and longstanding relationships with Sage UKI and the wider partner community. She joined PKF SCS in 2021 following the acquisition of Price Bailey Business Systems, bringing deep product knowledge and a strong customer-first ethos. Vanessa manages her own portfolio, supports clients across the business and ensures the exceptional service of the account management team.

Peter heads a dynamic team delivering tailored CRM software solutions to clients and optimising internal systems for sales, marketing, and customer service. With over 20 years of experience in CRM, Peter joined the company in 2021 and made the PKF Smith Cooper Systems CRM offering what it is today. Peter is incredible at guiding those new to Sage CRM through the intricacies of the system and has great skill in developing complex integrations.

Sam brings over 20 years of experience in finance and ERP software, with a strong focus on Sage solutions and associated add-ons. His career spans technical support, consultancy, pre-sales, and sales, giving him a deep understanding of the partner channel and the intricate nature of customer requirements. Well-known across the Sage community, Sam’s expertise in Sage 200 and Sage Intacct spans a range of industries and sectors making him a fountain of knowledge for those comparing the two solutions.

With over 25 years of expertise, Michael holds deep technical knowledge of Sage 200 as well as a creative flare for creating bespoke solutions and products for a range of sectors. Ensuring that every solution, integration and enhancement is technically robust, scalable, and aligned with client needs, Michael can do almost anything to Sage 200. Known for his unique blend of technical acumen, commercial awareness, and long-standing relationships within the Sage partner network, Michael is a key figure in driving the company’s development strategy and delivering value to clients.

Richard has a longstanding career in the world of finance and business. Starting off in the banking sector, Richard transitioned to the software industry and never looked back. Richard’s interest and dedication to sales and financial software was recognised early on by Sage UKI and earned him the Newcomer of the Year award. Having managed his own business for 14 years, a Sage Business Partner, Richard understands the intricacies of Sage; but more importantly he understands what it takes to run a business. Richard has been with PKF Smith Cooper Systems for over 8 years and is a fountain of knowledge for all things Sage 200, Manufacturing and more.

Christie O’Connor holds over 10 years of experience supporting Sage 200 and our customers. After joining PKF Smith Cooper Systems as a member of the support team and no prior Sage 200 knowledge, Christie now leads the team, managing workloads, facilitating training, and coordinating with other departments. As a key escalation point, she handles complex cases and customer queries requiring extra attention. Her role blends leadership, collaboration, and problem-solving, helping both her team and all customers thrive.

Sandra brings over two decades of experience in accountancy and Sage 200 support. She began her career in 2002, completing AAT and ACA exams while preparing financial statements and conducting audits for a variety of businesses. Sandra has immense product knowledge and has achieved many product accreditations as well as her ISO 9001:2015 certifications. Sandra is key to the Client Services team, where she oversees escalations, and tackles complex customer tasks, ensuring high standards and seamless service delivery.

Julie is a skilled marketing professional with a First-Class Honours degree in International Business and French. Julie’s knowledge and understanding spans across various industries, including Accountancy, IT, Legal, Automotive, and Healthcare, giving her an expansive understanding of her customers. Julie combines strategic marketing insight with commercial insight to deliver authentic, audience-focused campaigns. Her belief in customer-driven marketing underpins her approach to creating meaningful connections and solutions. A former international hockey player for Wales and Great Britain U23s, Julie continues to play in the Premier League, bringing the same experience, energy and teamwork to her professional life.

David has nearly 18 years of experience in Sage 200. Originating in the support team, David is now one of the most knowledgeable Sage 200 consultants at PKF Smith Cooper Systems. He now leads complex Sage 200 implementations, creates bespoke reports, and supports the consultancy team with technical challenges. Known for his problem-solving skills and adaptability, he thrives on tackling unique issues and delivering tailored solutions that meet client needs.