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Chris Smith

Managing Director

Chris Smith has been in the ERP world for over 20 years with 10+ years as the Managing Director of PKF Smith Cooper Systems. His knowledge spans various sectors of the Sage eco-system. From in-depth knowledge of the full Sage product portfolio, its range of third-party add ons and competitors, to extensive industry awareness and understanding. Chris is one of the most recognised and respected leaders in the Sage Channel.

How did your journey with us start?

Back in 2014 I was running the Sage division for another large Business Partner and tried to headhunt Richard Brewster to join us. When I spoke to Rich, I thought his story was better than mine, so the script was flipped and the rest is history!

What is your role and what does your day-to-day look like?

My days are very varied which is probably my favourite thing about my role. As Managing Director, I’m obviously responsible for strategy and all the “big picture” stuff. But I like to lead from the front, so am still very much customer facing. I also spend lots of time working with our various teams, especially sales and marketing, on new ideas, plans and generally trying to make us a tiny bit better every day.

What’s your favourite PKF SCS memory?

There have been many, from awards, big customer wins and acquisitions to nights out and events. The biggest game changer was the acquisition of Uniq in 2017. My proudest moment has to be when we were named Sage’s Customer Success Partner of the Year in 2023. But, my favourite moments are always seeing us in the mix at the top of the Sage league tables.

What are you most excited about in our future?

I think it’s genuinely a really exciting time to be a Sage Business Partner, and I’m looking forward to seeing the company evolve in line with the various new product developments for Sage 200 and Sage Intacct. I’m also looking forward to meeting new colleagues, achieving further milestones on our growth plan and celebrating them with the team.

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Richard Brewster

Technical Director
Richard Brewster is a Sage 200, Reporting and Manufacturing systems specialist with over 25 years of experience. His unique blend of accounting expertise, decades of Sage experience and close relationship with Sage UKI, makes him a trusted advisor for businesses seeking to maximise their systems. Skilled at solving complex challenges and helping clients unlock the full potential of their software, Richard is one of the most recognised and respected leaders in the Sage Channel.
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Craig Taylor

Project Services Director
Craig Taylor is an expert ERP Consultant with over 20 years of experience, specialising in Sage 200 since its early Sage MMS days. With deep accountancy knowledge, he has delivered hundreds of successful ERP projects across sectors including manufacturing, agriculture, and education. Craig’s expertise spans the full project lifecycle (scoping, installation, training, data migration, and project management) alongside knowledge of third-party solutions like Draycir and Sicon. Known for his customer-focused approach, Craig values empathy and planning as the cornerstones of effective implementation and long-term client success.
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Victoria Riley

Client Services Director
Victoria joined PKF Smith Cooper Systems over 11 years ago starting as a Trainee Support Consultant. With a background in mathematics, a strong grasp of development processes, and natural problem-solving skills, Victoria progressed through leadership roles to become Client Services Director in 2023. Her vast understanding of Sage, combined with hands-on experience across support, development, and client engagement, makes her a key figure in shaping customer success strategies. Victoria’s role spans multiple departments, where she drives innovation in training, support materials, and client services offerings.
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Vanessa Watson

Account Management Team Leader
Vanessa Watson holds over 25 years of experience in the Sage software ecosystem which brings many positive and longstanding relationships with Sage UKI and the wider partner community. She joined PKF SCS in 2021 following the acquisition of Price Bailey Business Systems, bringing deep product knowledge and a strong customer-first ethos. Vanessa manages her own portfolio, supports clients across the business and ensures the exceptional service of the account management team.
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