Peter heads a dynamic team delivering tailored CRM software solutions to clients and optimising internal systems for sales, marketing, and customer service. With over 20 years of experience in CRM, Peter joined the company in 2021 and made the PKF Smith Cooper Systems CRM offering what it is today. Peter is incredible at guiding those new to Sage CRM through the intricacies of the system and has great skill in developing complex integrations.
Peter Clark
CRM Team Leader
How did your journey with us start?
Peter heads a dynamic team delivering tailored CRM software solutions to clients and optimising internal systems for sales, marketing, and customer service. With over 20 years of experience in CRM, Peter joined the company in 2021 and made the PKF Smith Cooper Systems CRM offering what it is today. Peter is incredible at guiding those new to Sage CRM through the intricacies of the system and has great skill in developing complex integrations.
What is your role and what does your day-to-day look like?
I lead a small agile team focussed primarily on the delivery of CRM software solutions to our clients, and to ensure that our own internal CRM system is giving the best possible value to our sales, marketing and customer service teams.
The job can vary greatly day-to-day. I could be talking to new prospects who are exploring CRM software to the first time, or delivering sophisticated bespoke development and integration solutions for clients that have been working with CRM systems for years. That’s one of the reasons why I enjoy it so much, and why I’m still doing it 20 years after first working in the role.
What’s your favourite PKF SCS memory?
Ken Barlow sending his best wishes on our 10-year anniversary. It doesn’t get much bigger than that.
What are you most excited about in our future?
From a product perspective you can’t ignore the rapid evolution of AI and the potential impact and transformation it could have on business software systems. The value an organisation can get from a CRM system is often governed by the quality of the data it holds, and how that data is maintained over time. Even though a certain level of automation can be implemented to help with this, there is still a degree of time-consuming and therefore costly manual effort required as well. This is one of a number of areas I can see AI having a big impact.
For PKF SCS, it was inspiring to see at the company’s 10 year anniversary event how far we’ve come in a relatively short space of time, and I’m looking forward to the future – even if it means limping out of the annual PKF Smith Cooper football match every year before half time.
