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Richard Torr

Sage 200 Sales Manager

Richard has a longstanding career in the world of finance and business. Starting off in the banking sector, Richard transitioned to the software industry and never looked back. Richard’s interest and dedication to sales and financial software was recognised early on by Sage UKI and earned him the Newcomer of the Year award. Having managed his own business for 14 years, a Sage Business Partner, Richard understands the intricacies of Sage; but more importantly he understands what it takes to run a business. Richard has been with PKF Smith Cooper Systems for over 8 years and is a fountain of knowledge for all things Sage 200, Manufacturing and more.

How did your journey with us start?

My Sage career actually started with a newly formed business partner back in 1998. Which is not too far from where the PKF Smith Cooper Derby office is situated now. Talk about full circle.

After spending a few years with that company, I left and joined another business partner in Birmingham with an opportunity to perform a management buy-out shortly afterwards and was a joint owner for 14 years. The daily commute from Derby to Birmingham meant that I had little time with my family and missed my two boys when getting home late in the evenings.

I knew Chris Smith (PKF SCS Managing Director) for several years before so I reached out and it was perfect timing. Chris and I have the same ethos and after travelling to Chicago for a Sage event (before starting at Smith Cooper) we got on well and I knew at that point that PKF Smith Cooper Systems was for me.

What is your role and what does your day-to-day look like?

My role is centred around meeting new clients and getting to know their business. I really enjoy this aspect of my job and the diverse range of businesses and people I interact with is exciting and really fascinating. Understanding a client’s business process and the reasons behind them is key. It lets me see how Sage 200 and Sage Intacct, along with the many complimentary add-ons, can transform their business.
I get to work with a great team of people including our Sage Account Managers. Helping them get the most out of their role, having happy customers and sometimes the odd “problem solving” is what it’s all about.

What’s your favourite PKF SCS memory?

Winning the Partner awards from Sage. We really want to make sure that our customers are completely happy with the products and services we offer, deploy and support, so this means a lot when Sage recognise this too.

What are you most excited about in our future?

As a business we are always growing, but at a controlled pace and the future is exciting. Who knows what Chris and the Management Team will come up with! Sage is also focusing on strengthening their product range along with native cloud and AI being some of the top priorities, so more happy customers.

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Chris Smith

Managing Director
Chris Smith has been in the ERP world for over 20 years with 10+ years as the Managing Director of PKF Smith Cooper Systems. His knowledge spans various sectors of the Sage eco-system. From in-depth knowledge of the full Sage product portfolio, its range of third-party add ons and competitors, to extensive industry awareness and understanding. Chris is one of the most recognised and respected leaders in the Sage Channel.
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Richard Brewster

Technical Director
Richard Brewster is a Sage 200, Reporting and Manufacturing systems specialist with over 25 years of experience. His unique blend of accounting expertise, decades of Sage experience and close relationship with Sage UKI, makes him a trusted advisor for businesses seeking to maximise their systems. Skilled at solving complex challenges and helping clients unlock the full potential of their software, Richard is one of the most recognised and respected leaders in the Sage Channel.
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Craig Taylor

Project Services Director
Craig Taylor is an expert ERP Consultant with over 20 years of experience, specialising in Sage 200 since its early Sage MMS days. With deep accountancy knowledge, he has delivered hundreds of successful ERP projects across sectors including manufacturing, agriculture, and education. Craig’s expertise spans the full project lifecycle (scoping, installation, training, data migration, and project management) alongside knowledge of third-party solutions like Draycir and Sicon. Known for his customer-focused approach, Craig values empathy and planning as the cornerstones of effective implementation and long-term client success.
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Victoria Riley

Client Services Director
Victoria joined PKF Smith Cooper Systems over 11 years ago starting as a Trainee Support Consultant. With a background in mathematics, a strong grasp of development processes, and natural problem-solving skills, Victoria progressed through leadership roles to become Client Services Director in 2023. Her vast understanding of Sage, combined with hands-on experience across support, development, and client engagement, makes her a key figure in shaping customer success strategies. Victoria’s role spans multiple departments, where she drives innovation in training, support materials, and client services offerings.
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